Balenciaga leaves Twitter, becoming one of the first major fashion brands to do so

Balenciaga leaves Twitter, becoming one of the first major fashion brands to do so

Before leaving Twitter, Balenciaga’s account had millions of followers.

Luxury fashion brand Balenciaga has removed its profile from Twitter after the appearance of Elon Musk raised concerns about the direction of the social media platform, according to reports. Luck. The business magazine reported that Balenciaga did not explain why it chose to delete its account and leave behind the 1 million followers it had on the platform, but the move comes at a time of changes. for Twitter’s verification policy has led to an increase in impostors. accounts, jeopardizing the reputation of public companies and notables.

Based on Bloomberg, Balenciaga, based in Paris, is the latest company to leave the struggling platform since Musk bought it private on October 27 and made major changes, including firing a half of the workforce and the start of a paid verification service led to an increase in impostor accounts. Someone pretended to be Eli Lilly and tweeted “free insulin now,” which sent the drugmaker’s stock plummeting. Other companies have halted advertising on the platform, including General Motors, Volkswagen, Pfizer and General Mills.

American television network ABC news reported that several other well-known public figures, such as Gigi Hadid and Shonda Rhimes, also dropped their Twitter accounts following Musk’s takeover. Some have expressed disagreement with Musk’s leadership, arguing that his acquisition is detrimental to the platform.

Also Read | Elon Musk publicly punishes Twitter engineers who called him online

Meanwhile, Twitter Inc.’s owner, Elon Musk, who calls himself a “free-speech autocrat,” fired the company’s engineers, who were openly critical. him on this social media service.

In one case, Musk announced his dismissal via Twitter. In another case, the former employee said he was fired after publicly rebuking Musk.

Engineer Eric Frohnhoefer, who has worked on the Twitter app for the Android mobile operating system, on Sunday retweeted one of Musk’s tweets with a comment, saying Musk’s understanding of the technical part is in Twitter app’s technique is “wrong”. Musk responded and asked Frohnhoefer to explain further, before writing, “Twitter is extremely slow on Android. What did you do to fix that?”

After trying to explain his thoughts in several tweets, Frohnhoefer was asked by another user why he didn’t share his feedback with his new boss privately. The engineer, who has worked at Twitter for more than eight years, replied: “Maybe he should ask questions privately. Maybe use Slack or email.”

On Monday morning, Musk wrote that Frohnhoefer had been fired. Frohnhoefer retweeted that post and included a welcome emoji that many employees used when they were laid off earlier this month. Twitter and Frohnhoefer did not immediately respond to requests for comment on his status.

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