Balenciaga is taking a stand against child abuse following recent controversies stemming from some of the brand’s advertisements.
The whole situation came to public attention last week after people started criticizing a set of strange ads, which featured children holding teddy bears that looked like they were wearing slave clothes. rate.
When Balenciaga hires you to take their new photoshoot and you show up and see a toddler lying on the sofa with wine glasses and tights arranged around them, you walk away. Stage = Stage. pic.twitter.com/DSoHgQLM6O
– Round (@xhoop) November 21, 2022
the “Balenciaga” brand just did a bunch of uh… fun… for their new products recently, which included a deliberately concealed court document about ‘pornography’ virtual child porn’
ordinary things pic.twitter.com/zjMN5WhZ0s
– shoes (@shoe0nhead) November 21, 2022
The controversy quickly spread like wildfire; Social media users and big names like Tucker Carlson have not hesitated to criticize Balenciaga and accuse the brand of sexually abusing children.
Balenciaga condemns child abuse and seeks to correct it
On Monday, the brand took to its Instagram page, where all other posts are stored, to issue an apology.
The statement begins with Balenciaga condemning child abuse and admitting his “serious faults”.
“We want to resolve the controversy surrounding our recent advertising campaigns. We strongly condemn child abuse. We never intended to include it in our story. Two separate advertising campaigns reflect a series of critical errors for which Balenciaga is responsible.”
After giving some background stories about the situation, the reps shared how Balenciaga will move forward.
Specifically, the brand is working to “reinforce the surrounding structures.” [its] creative processes and validation steps” to “ensure that the new controls mark an axis and will prevent this from happening again.”
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Didn’t Balenciaga just apologize?
This is not the first time the luxury fashion brand has addressed its recent advertising scandal.
A few days ago, the brand issued a statement apologizing and sharing that the ads in question had been removed.
“We sincerely apologize for any offense our holiday campaign may have caused. Our plush bear bags should not have been introduced with children in this campaign. We immediately removed the campaign from all platforms.”
Everyone, including Kim Kardashian, still proceeds to blow up Balenciaga. In fact, Kim went as far as to say that she was “outraged” and “moved by the disturbing images”.
She also shared that she is “re-evaluating” [her] brand relationship.”
“As for my future with Balenciaga, I am currently re-evaluating my relationship with the brand, based on their willingness to accept responsibility for something that should never have happened in the first place. .”
Less than a day after Kim spoke out on social media, Balenciaga issued a second apology.
What do you think of the Balenciaga controversy and do you think the brand’s apology is enough?