Fashion

Apple Watch Ultra: Apple Watch receives a significant bronze sign


Anyone who follows John Mayer on Instagram is familiar with seeing the watches on his feed. Typically, they are very beautiful, very unique watches: Rolex Daytonas “Rainbow”the New Audemars Piguet Royal Oak with gems set in a design imitate an equalizer, one of Patek Philippe’s impossible-to-find sports watches. But he did share a surprise message on Wednesday.

“Did Apple just produce… .a tactical watch?” he wrote. “Have been wearing the Apple Watch Ultra for a week…” – get excited, John! – “and that’s great.” This news is perhaps considered a sizable earthquake in Geneva. Because Mayer is not only a connoisseur and avid collector, he possibly the most prominent watch manufacturer in the world. When he wears a green and yellow Rolex Daytona, value increase in price and is now known as “John Mayer.” Spotting a certain Royal Oak on his wrist could inspire dealers to go out and grab a few dozen of that exact same. Certainly, Mayer’s signature won’t have the same effect on the Apple Watch, which has already been purchased in higher quantities than what’s available. The entire Swiss watch industry is moving in conjunction. But given the Apple Watch’s unique place in the watch universe — worn by most people, but no one has any idea as a collector’s lure — Mayer’s endorsement is a huge deal.

As Mayer himself admits, he’s usually not one to succumb to the particular allure of a smartwatch. “The first Apple Watch excites me as a collector of mechanical watches,” he wrote of the photo of himself wearing the Ultra. But considering how Mayer speaks and approaches watches, it seems like it’s only a matter of time before he opens his heart to smartwatches.

Once upon a time, while discuss his watch with Hodinkee, he compared Rolex’s GMT function (which tracks a second time zone) to an app on his phone. And if you like your watches equipped with apps, this Ultra has many benefits. Mayer cites some of her favorites on Instagram: GPS tracking, depth gauge, diving computer, sirens blaring for those in distress, and night mode. And there’s plenty more, like a super-accurate compass, water temperature sensor, and car crash detector. “This is a camping/hunting/outdoor adventure powerhouse,” Mayer wrote of the piece. Part of the initial appeal of wristwatches was that the different models were essentially tools built for specific purposes. The Apple Watch Ultra is a tool watch built for the 21st century.

The second reason Mayer eventually fell in love with the Apple Watch was because he never looked away from the watch. Yes, he owns many, much luxuries, but he has been shown to be capable of love a G-Shock or Casio like he’s a Rolex or Audemars Piguet. I’d argue that the random announcement that he really likes the new Apple Watch is exactly why we love Mayer as a collector. He frequently shopped and followed his own tastes (and those tastes often became the tastes of the masses). “Not the #ad,” he wrote in the Instagram Stories slide summarizing his review of the Apple Watch. “I just like what I like.”





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