Amazin Graze, Malaysia’s healthy snack brand, announced through a partnership supporting Orange Esports, the Mobile Legends: Bang Bang (MLBB) team in Malaysia and the Esports Business Network (EBN), an enterprise esports cafe business.
While this can be seen as an unlikely partnership, this partnership aims to dispel the stereotype that gaming is an unhealthy pastime due to the unhealthy snacking habits of the players. gamer.
The collaboration will see Amazin’ Graze make its products like granola and nut mix more accessible to the gaming community through multiple EBN-powered platforms.
It comes just in time as the Orange Esports team prepares for their next match at Mobile Legends Professional League Malaysia (MPL MY Season 10) held at Quill City Mall.
Offers healthy and accessible snacks
Founded seven years ago in a family kitchen in KL, Amazin’ Graze was born out of frustration at the lack of healthy yet affordable food options in Malaysia.
To date, the brand produces at least seven healthy product categories that cater to a wider audience.
These include granola and muesli, nut and sugar blends, nut butters, instant oatmeal, healthy chips, protein blends and other healthy essentials.
The brand now has a wide local presence both online and offline, with their products available in pharmacies, grocery stores and mini-marts.
Get to know the eSports team and the cafe
Orang Esports is one of Malaysia’s largest esports cafe operators (Orange Esports Cafe) with 32 stores across the country. When MCO closed their usual operations completely, they started renting out gaming equipment for customers to enjoy at home.
Meanwhile, the Orange Esports MLBB team consists of six individuals. They had a winning streak with an undefeated record in their respective groups at MPL MY Season 10.
In 2019, the Esports Business Network was formed as a result of a merger between Orange Esports Cafe and The Gaming Company, an award-winning full-service esports marketing agency from SEA.
With 18 years of experience in the esports industry, EBN is focused on unifying the world of esports and gaming with brands globally through an end-to-end ecosystem. EBN positions itself as the leading strategist in eSports marketing and business ventures across Southeast Asia.
Healthy snacks and e-sports, a combination that hardly makes sense
Expanding beyond the pool, Amazin’ Graze snacks will be provided free of charge to all gamers playing at Orange Esports Cafes.
In addition, Amazin’ Graze will also assist at the Orange Esports booth at The Corporate League (TCL) Season 3.
A seasonal amateur league that connects the corporate and esports worlds, TCL offers the opportunity for corporations to battle each other through competitive esports.
Carrying a prize pool of RM40,000 this year, TCL will run a six-week tournament format across four major titles on both PC and mobile. This includes Dota 2, Valorant, MLBB and PlayerUnknown’s Battlegrounds Mobile (PUBG Mobile).
This unlikely partnership between the worlds of healthy snacks and esports is one that could open other doors of opportunity in the future.
From this, it appears that Amazin’ Graze is making moves to grow its market segment beyond the shelves of popular pharmacies and grocery stores, and in a way, This foray into the realm of e-sports is significant.
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Featured image credit: Orange Esports / Amazin ‘Graze