Rapper A$AP Rocky has good taste in everything: music, fashion, cars, romantic partner. So it’s no surprise that he decided to fork out into the world of furniture, betting his keen eye on an “interior design studio” called Hommemade, which debuted in Singapore. Design Miami Fair/in Miami Beach on Thursday.
(Indeed, he may even have prophesied about it: “For me, this damn thing is more than rap,” he says. told GQ back in 2021, after he released a capsule with Parisian designer Marine Serre that he had begun designing from his cell in a Swedish prison. “I like the design, I like the detail, I like the high taste value.”)
Fittingly, Hommemade’s hilarious inaugural piece meant a lot to both A$AP Rocky and the Art Basel crowd: it’s a 5.5-foot tall, toad-covered cactus, executed Presented in collaboration with Italian design brand Gufram, a key figure in the Italian mid-20th century Radical Design movement, presents its signature CACTUS® for the first time—a work that is both a work of art and sculpture and art object—in 1972.
“This is the first collaboration from my Hommemade decorating studio and since I have always been a fan of mushrooms we created a cactus with them,” said Rocky, a longtime supporter of hallucinogens, said in a press release. Charley Vezza, Gufram’s global creative coordinator, agrees: “I’d say this mushroom-based collaboration has been a great ride.”
The polyurethane nubby cactus, whose base is a series of overhangs in primary colors, will be produced in a very limited run of just nine — presumably as a snack for fair-goers in Miami this week. While Shroom CACTUS® may be a flashy but hard-to-buy product in the world of A$AP, the press release promises that “his ventures in furniture and homeware design uses” will be much more, as “Rocky aims to create products that challenge the ordinary, inspire creativity, and ensure comfort.” An attractive-sounding goal.