A race to close the same gap in US politics

Mike Baumwoll told WIRED: “While I see and understand the power of social media and how you can get your message across and engage in some way, shape or form, those platforms are. is not designed for personalized interaction with voters. “It is specifically designed to enable and empower voters and give them a microphone to ask questions.”

When a politician answers a question that has been upvoted on Rep’d, their answer is sent to all other users who voted. The campaign can then send that response to all of their other platforms, such as newsletters, Twitter, Facebook, or press releases.

This election cycle, the company’s technology is being deployed in campaigns in Michigan, Wyoming, Austin and Colorado. Before becoming the media and digital director of the Colorado Democratic Party, Megan Burn worked in marketing for fashion, beauty, and health brands in Brooklyn and Los Angeles. We’ll say political marketing is a few seasons behind her previous digs.

Even so, representation has been a bright spot for her. She likens it to a third of Cameo, a third of Facebook, and a third of Reddit. Campaigns that adopt the technology — which can be as simple as including an “Ask” button on a candidate’s website — receive direct links to voters that other campaigns don’t.

“I mean the feeling of mingling and being in the crowd, that’s the influence. That’s how you get people to buy and love your brand,” says Burn. “My two marketing goals are to educate people and empower them to feel confident to question their elected officials, right? Hold people accountable and make their voices heard, because I feel a lot of people have lost faith in this system. “

The erosion of American trust goes deeper than the institutions of government. These days, the media has also lost the trust of the public. 38% of Americans now speak Gallup they “have no faith” in the media. By removing journalists from the conversation and connecting voters directly with their politicians, Rep’d hopes that trust will slowly be renewed in politics.

“There can be no distortion of a politician’s message because they are saying it directly to you and answering your questions,” said Mark Friese, vice president of business development at Rep’d. you directly”. “So we think it will bridge the gap between politicians and voters, or politicians and voters. And we think it can definitely play a bigger role in enhancing trust and transparency.”

Trust and transparency are noble goals, especially when many voters don’t even know what’s on their ballot or where to vote. That’s where services like BallotReady come in.

BallotReady has you covered, which you’ve probably heard on Spotify, Snapchat, and even Tinder—all brands they’ve partnered with to deliver their nonpartisan message. It alerts you to vote and even directs users to the nearest polling place.

Importantly, in this first election since the overturn Roe v. Wadethey also help voters sift through the quagmire of low-priced local and state races — for controller, commissioner — this year includes judges who can decide local reproductive rights your.


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