9 summer micro-trends that are totally going viral

At Who What Wear, we focus a lot of energy on biggest trend of the season, and while we’ll never stop covering celebrity heavyweights, there are some micro-trends that deserve an honorable mention. These are not big style moves Not yetbut we firmly believe that it is only a matter of time before they move from micro to macro or in other words from niche to mainstream.

After many hours runway study and of course, Online Shopping (all in the name of research!), we’re sharing microtrends on our radar at the moment. We’ve spotted these items on the feeds of the most influential women we know and sold at a number of key retailers, which tells us that each one is on its way to becoming giant. Keep reading for the coolest micro-trends of summer 2023 fashion, from fun crochet hooks every It girl will wear on holiday to simple yet relevant bracelets. matching outfits that drove all of our editors crazy.


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