It feels as if the tides of beauty are really starting to change. Over the past few months, the way we approached beauty routine has really changed and I’m not just talking about the products we’re shopping for. Forget complicated things. I am talking about real, deeply rooted, institutional change. For the first time in my career as beauty editorI truly believe that the entire mission of the beauty industry has undergone a change: anti-aging myths is, I believe, no more.
While beauty brands have always advocated a “spring of youth” approach in their marketing, there has been a special focus on wrinkle reversal over the past few decades. In fact, the term “anti-aging” means completely destroying any wrinkle or fine lines in vision. But this year, the anti-aging approach is changing. We finally had to come to terms with the fact that the dream in which we were sold was a big mistake. Creams don’t work, science doesn’t, and perhaps most importantly, we don’t would like to smooth our wrinkles too.
However, this does not mean that there are no some truth for anti-aging promises. And there’s certainly nothing to say you’re wrong if you still feel as though you want to look a little younger. In fact, there are ways we can capture the natural aging process of our skin while still maintaining youthful skin. If you’re feeling unsure of what to think about your skin care routine right now, you’re not alone. To help navigate this new world of skin care, I contacted the most outspoken expert I know, esthetician. Ahmed El Muntasar. Keep scrolling for mature skin Advice that people really need to hear. Trust me — your skin will thank you for it.