5 tips to keep Gen Z employees motivated and engaged

As an employer, having the opportunity to attract and retain the brightest and best of each generation requires understanding how they work and what they consider valuable in their careers. career Journeys.

Over the past few years, some employers may have noticed a whole new generation of workers entering the labor market.

A very diverse and tech-savvy group of workers who have never known a world without the internet or technology is now radically changing the way employers keep their workers motivated and engaged. bunch of.

Generation Z or Gen Z as some call it, are individuals born between 1997 and 2012 and who in recent years have jumped into labor market accounted for 12.6% of the U.S. workforce as of 2020, according to Bureau of Labor Statistics.

In a short time, Gen Z has completely changed the face of the workplace, highlighting the importance of workplace culture, its commitment to social challenges such as sustainability, and demonstrating the drive towards a generation that is recognized as a global citizen.

While it’s clear that Generation Z thinks and works differently than their older and more established peers, it’s time for some employers to consider how they can keep workers Younger, more enthusiastic employees are motivated and engaged as the world of work constantly changes.

Thinking ahead

As a company, whether a small startup or even a large corporation, it is important to have a forward thinking in your actions, not only to stay competitive in the market but It also attracts and retains the best employees possible.

For Generation Z, innovation is a top priority when looking for an employer or taking on a new position. Many people look for jobs that offer digital tools that will make the workload more bearable and help increase productivity.

For employers, this means keeping up with the times and introducing a range of newer and more innovative tools that not only streamline business operations but also make it easier for young workers to work. more engaged and motivated.

Establish interpersonal relationships

While highly interactive technology is important, it has been found that Gen Zers value interpersonal relationships far more in the workplace.

This means that employers will need to consider how they can establish an open and working relationship with their employees, which will help act as a direct line of communication, feedback loop and help bridge the gap between employees and bosses.

Face-to-face relationships may not be all that is possible in a large company with hundreds of employees, but it’s where it’s important to establish interest groups where employees can engage with their supervisor and voice their opinion more often.

Provide career development opportunities

In one Recent surveysit was found that about 37% of respondents said personal development and learning opportunities are among their top priorities when looking for a job.

This means that employers implement a structure where they can help employees by providing them with skills training, coaching, and mentoring.

Also, younger employees may be looking for something more practical, so giving them measurable tasks, with a feedback loop, will help you as an employer. Gain insight into how employees are thinking and working with your customers, products, and services.

Use business tactics

Generation Z people have a higher spirit and attitude when it comes to becoming their own boss or one day starting their own company.

One survey found 75% of Gen Z respondents consider themselves entrepreneurship, while nearly 50% said they want to start their own business in the coming years.

This is a great opportunity to reach out to employers, by giving Gen Z the chance to take the lead on projects and at the same time reward them in appropriate ways.

It’s a risk to run, but in most cases, Generation Z is more connected to the online world, social media and consumer trends in general, which can benefit any business. business in the long run.

Diversity and Inclusion

By now, we are all well aware of the magnitude of the social challenges that have become Workplaceand in recent years, Gen Z employees have made it their mission to improve diversity and inclusion in the workplace.

As an employer that promotes inclusion or diversity, you’re actively showing your employees that you care about the challenges they’ve been working to solve in recent years, and that helps. keep them more involved in your company’s activities.


Workplace cultures are changing and it is more important for employers to recognize how to work and adapt to the needs of younger, more diverse, and more tech-savvy employees.

Although there is no single antidote that can work to help keep Generation Z With employees engaged and constantly motivated, employers should consider how their company’s operations fit into the new generation of the labor market.

Adapting, opening up new channels of communication, establishing interpersonal relationships and appreciating inclusion are among the more important issues that Generation Z workers are looking for in employers. their future use.

As a business owner, take a few steps back and think about how well you can combine these elements to help attract and retain the best products Gen Z has to offer.

Originally published on ValueWalk. Read here.

Featured image credit: Photo by Pavel Danilyuk; Bark; Thank you!


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