Entrepreneurs and startups face an unimaginable challenge in effectively presenting their ideas in an increasingly digital space. It’s no longer a matter of creating great content and resting on your couch for stellar results. Here are five essential marketing tools that can be used inbound for entrepreneurs and startups.
Today, especially in epidemic you have to put in extra effort to build a relationship with your readers.
Rarely do you convert leads into happy customers when you don’t respond to their concerns and queries throughout the process?
But how do you get started?
We’ve listed five essential marketing tools that you shouldn’t overlook in your video and social media marketing plan. By using video, you can create great content for your pages and social media and repeat customers.
Prove your expertise with downloadable written materials
Whatever your business, be it a marketing tool or a gardening tool that can deliver high value to potential customers.
It is a standard that many companies use today to display their knowledge of a particular topic. There are many options to choose from, including:
- Collection of your most popular blog articles or essays that dive into the most important topics.
- The “Basic Guide” and workbooks are for those interested in learning a particular ability.
- A guide for your customers to learn how to get the most out of your services.
If your content is excellent and easy to read, people will likely think of you as a trusted service provider. The benefit of free writing material is that readers must sign up for your email list to access the content. People will weigh your services against others.
To be successful with eBooks, you don’t have to create something revolutionary. Instead, try to grow Content makes you different from other people. For example, lots of writing tutorials are available; however, not all give specific instructions on how to create a catchy hook.
Extra tip: You can use the eBook’s long-form document to create short blog entries, infographic videos, or newsletters. Anything that will help you keep your content fresh. Make sure you offer an alternative view or elaborate on the ideas in the e-book.
Convey your message with powerful animations.
Similar to ebooks, creating videos to promote your brand is not to brazenly advertise your products but to present yourself as a professional and trustworthy company.
Making video part of your marketing tools can be an extremely versatile solution. The videos you create will provide information and tips and tricks on topics related to your business. For example, there are many videos you can create to follow your leads through each stage of their buying journey.
Animated video production is especially useful when framing issues are involved. Then it demonstrates how your solution can improve the lives of your viewers. Using vibrant images, lovable characters, and a compelling story, you’ll help your potential customers understand their requirements. All this while watching a fun and entertaining video!
You are providing this content for your landing pages as well as social media profiles that can help you differentiate your solutions and ideas from similar solutions from other brands.
Bonus: Audiences love to interact with the video. Once you’ve created them, make sure you share them on all platforms and don’t be afraid to reuse your videos as a short clip for marketing tools.
Fun, informative videos designed for a particular social media platform can be a great source to encourage engagement.
Create awesome sweepstakes and contests to engage your potential customers
The chance to win an award of your choice gives potential customers the incentive to engage with your company. With services like Rafflecopter and ShortStack allowing you to start sweepstakes and email contests it’s now easier than ever.
One concern you may be asking yourself is whether or not this is a successful method. But, in the end, isn’t that more about winning than giving something away?
Indeed, sweepstakes and contests aren’t just good for generating buzz about your business and doing research. The most important input options are:
- Name of the participant.
- Email address.
- Phone number.
- Address and zip code.
The key to creating great sweepstakes and lead generation contests is to offer prizes. There’s a good chance you’ll get a lot of sign-ups with your MacBook as well as Super Bowl tickets, but very few of those will be converted into leads.
Instead, you should offer something more relevant to your customers. A good option is to give a compliment gift of your own. For example, if you are an expert in selling beverages, for example, a personalized set of glasses could generate a huge response.
A tip to consider: When you start a business, think about forming partnerships with other individuals to pay your prize. For example, many brands are looking to advertise their products to other customers.
Grab your visitor’s attention with Optimized Landing Pages
Landing pages can be a great opportunity to showcase your content and communicate your ideas in detail. As a general rule, landing pages need to be informative and clear to convey the value of your product or service.
Choose clean, minimalist design Focus attention on your product or CTA. For example, if you have created videos or images related to your product, They should be placed at the top of the page and not contain distracting elements that could divert attention away from your website.
Bonus: It’s important to decide on the ideal location for your forms to ensure that people who want to learn more sign up for your mailing list and download your documents.
Users do not need to scroll to the bottom of the page to find the form. Instead, place the form in the upper-right corner. Take notes your data and metrics to measure response and engagement with the positioning of the content.
Launch promotions and offers on social networks
Establishing a strong social presence on the internet is an important element of any business or startup that aims to establish an established relationship and build trust with potential customers.
Some people believe that social media marketing is just one hurdle every startup has to go through in order to reap the benefits in the distant future. I understand, and that’s the case for many unless you know how to launch your promotional campaigns.
To successfully run social media ads and offers, you must set up your goals.
While promotions are highly effective at bringing in new customers, you can also use regular promotion cycles to attract existing customers and increase retention.
The key is not promotion, monetization but finding actual marketing gaps and then developing specific promotions and offers to target them.
Extra tips: Usually, we require direct experience to determine if we are effective in using advertising. There are many options available, such as RevLifter and Rignite which can help you create and share promotional materials easily and provide full reports allowing you to track and analyze the information. You can also use live streaming platforms to promote your business and get instant feedback and metrics that you can use to improve future campaigns.
Time to start
We’ve looked at how marketing tools can help convert casual internet or social media users into leads and loyal advocates for your business.
You have to work with your social media channels because they are where people are most likely to hear about your company’s brand. Make people feel important by sharing giveaways and promotions on social media platforms.
Together they will help you have a successful first time with your online business.
Featured image credit: Pexels; Provided by Author; Thank you!