5 AI lessons from CES for business

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Since CES is owned and produced by the Consumer Technology Association, it makes sense for it to focus on consumer technology. But that doesn’t mean there aren’t significant strides forward in the enterprise business, especially in terms of artificial intelligence (AI) and machine learning (ML).

That’s especially true in a year when few technologies get as much attention as AI and ML — especially when it comes to general AI, including DALL-E and ChatGPT.

We asked for feedback from vendor experts on the most important AI and ML lessons they’ve seen since CES 2023:

first. AI at the edge

“With the maturity and performance of cutting-edge AI hardware, coupled with advances in computer vision, we saw at CES not only innovative AI-powered consumer products, but also AI-powered business products to enable automation, scale, and improvement of multiple business processes across market verticals.


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There are many examples of AI transformation at CES 2023 and its impact on businesses in general. Examples include multi-tasking automated robots, AI powering agricultural machines for more efficient and sustainable farming, advanced mobile apps, sophisticated smart home devices, etc

However, there are still many industries that are on the verge of transforming AI. AI at the edge could completely change our conception of how the world around us works – by powering devices like smart cameras, smart cars, autonomous robots , advanced traffic management tools, smart buildings, etc., to run AI at their source. AI at the edge has the power to change anything and everything, enabling new applications that make our world smarter and safer.”

— Orr Danon, CEO, Hailo

2. AI tipping point for marketers

“This year’s CES made it clear that AI is at its peak – not just in bringing AI into exciting consumer products, but in how it integrates into marketers’ daily workflows. It is clear that these tools are rapidly moving from being seen as useful tools of the future to powerful must-have tools that advertisers need to embrace.

“There are already an impressive number of tools that can help with everything from streamlining personalization, to predictive analytics in rapidly changing markets, to ensuring that operations marketing is still privacy compliant. This year’s CES is definitely more compact than in other years, and it has given us the opportunity to hone in on how these tools can bring companies efficiency, performance, and transparency. more time, allowing marketers more time to think through, and ultimately strengthening their reputation and relationships with their partners. customer.”

— Neil Smith, VP, enterprise platform, TripleLift

3. AI and Data Governance and IoT

“A key takeaway for enterprise technology leaders from this year’s CES is the growing importance of data governance in the AI ​​and ML space. With an increasing amount of data being generated and collected by businesses, it is important for organizations to have clear policies and procedures in place to manage and protect that information. To minimize the risk of sensitive personal data being accidentally disclosed or misused, strong security and privacy policies are needed to ensure that this data is handled responsibly. responsible and ethical behavior, and in compliance with relevant laws and regulations.

Another trend that became apparent at CES is the growing convergence of AI and ML with other emerging technologies such as the Internet of Things (IoT). This has the potential to open up many new use cases and business opportunities for organizations capable of leveraging it effectively. Businesses that can use these technologies effectively will be well positioned to drive innovation and gain a competitive edge in their markets.”

Amey Dharwadker, machine learning engineering team leader, Facebook

4. Conversational AI will become even more indispensable for CX

“In the AI ​​space, the technology on display at CES reinforces our belief that conversational AI will become even more integral to great customer service by 2023. We see a continued trend. Continue to stop talking about the product and focus more on conversations, whether they be multimodal, chat, or voice. Multimodal will be a big deal as it offers a great self-service option that can guide customers through the process like a live support agent through voice and on-screen instructions without the need for support staff. It’s a similar join, but no need to wait.

“We found more than half of our leads were looking to take advantage of multimodal experiences from the very first rollout. They also found that 90% of customers leverage two or more channels — often starting with voice and then moving on to Whatsapp, web chat, or SMS. We expect that to increase by 2023.”

— Andrei Papancea, CEO and Co-Founder, NLX

5. AI and ML are everywhere at CES

“A common theme in much of what I saw this year at CES was the focus on AI and ML. Tech leaders on the show floor showcased everything from the use of AI in advertising and marketing, to self-driving applications for vehicles, drones and deliveries. There are also examples of AI software helping stakeholders in healthcare, consumer technology, digital content moderation, and more.

While technology leaders continue to iterate over technologies for specific applications, they should take this AI disruption as an indication of where the industry is headed. AI will be crucial in automating solutions and mimicking humans to deliver better human user experiences.”

David Finkelstein, CEO, BDEX

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