30 viral items that have defined the fashion of 2023

We only have eight days left 2023, however, this year has been flooded with viral or potentially viral items and trends that are sure to continue to dominate throughout the next 357 days. Thanks to platforms like Instagram and TikTok, where content is rolled out every second of every day, there’s no need to wait months to determine what will matter to Q1. We already knew that, and yes, Ugg .’s Popular New Classic Ultra Mini Platform play an integral role in the discussion.

But the loot I see everywhere aren’t the only items taking over our feed and live reality at the moment. Instead, 2023 captured a fair share of the fashion items that shaped the year, from Loewe’s padded bomber jacket—spotted on Kendall Jenner, Hailey Bieber and Taylor Russell—to Mango’s fake mutilation alt for Toteme’s most loved and often sold out jacket. (Mango’s version is also likely to sell out, so act quickly while it’s replenished.) To see and shop them all, keep scrolling.


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