Fadul believes that this year, consumers will shop smarter, focusing on quality over quantity. “People want to invest in better products that are scientifically formulated that really work and stay away from trendy ingredients,” says Fadul. She also found that skin care lasted into body care with beauty procedures that love the whole body, “with formulas that love skin just like the face.” Ultimately, Fadul predicts that consumers and brands will turn to support sustainable beauty. “Whether it’s using biotechnology to create products or switching to reusable packaging, our future will put less stress on the planet (and us),” she said. he mused.
The trend she hopes will return? Minimalist skin care routine. “The beauty industry leads us to believe that we need countless products and steps in our routine, but regardless of age, skin type or gender, all human skin is equal,” says Fadul. need the same things to be healthy. She’s also identified key ingredients that should be part of a healthy skin-care routine and are appearing more often in products. These include vitamin A, vitamin B3, vitamin C, peptideniacinamide, hyaluronic acid, and mineral sunscreen.